Feature

Plastic Fantastic

melissaamazonistasThe iconic jelly footwear, melissa shoes from Brazil will feature as an installation at Premiere boutique trade event for exclusive labels. The ‘melissa Art Installation’ has been lovingly created from pre-loved melissa’s by local Melbourne designer Shayli Harrison. Alongside this, various styles and colours from the plastic brand will feature on pedestals throughout the venue.

So in honour of this artistic display, we thought to provide you with a bit of a backgrounder on the melissa shoe’s brand. With over 50 million pairs of melissa plastic shoes manufactured in the last 25 years, it’s safe to say they have firmly stamped their feet as the popular brand of choice. And this sentiment is global. More than 20 million pairs have walked their way to 80 different countries, leading the way in contemporary style and must have footwear fashion. But it’s not just consumers who love the looks, leading fashion designers and top labels have been heavily influenced and inspired by the melissa plastic shoe phenomenon.

By wearing melissa, not only are you in sync with the latest trends, but you’re also in line with the ever trendy green theme sweeping the fashion industry. All melissa plastic shoes are created with a zero waste ethos with particular attention to the life cycle of materials. melissa recycles 99.9% of factory water and waste, and they recycle overstock styles into next season’s collection.

 

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