New Sydney label, Socialight successfully merges the world of art and style to form a street-chic collection with a dash of avant-garde appeal. While the label has a ready-to-wear sensibility, each garment offers quality fabric, an edgy silhouette and elements of intricate detailings.
Their debut capsule collection, with its impeccable tailoring yet simplicity of style, is pitched at edgy, forward, and fashion starved femmes with a street smart approach to dressing. The Socialight girl is interested in art, music and popular culture with a thirst for observing new ideas, perspectives and attitudes. She’s conscious of quality and values fabric-choice and style to ensure that effortless air to her daily look. It’s neither contrived or eccentric, more effortless and easy for an overall no-fuss kind of look.
The key to this range is its affordable price point. Yet looking at the detail and attention to tailoring, the label manages to offer a high-end designer appeal and feel. This is due to the designer’s skilful play with fabric opacity and drape which is fundamental to the Socialight range.
Flirting with complex cuts and twist detail, layered lengths, varied styles and playful prints, the Summer 11/12 collection is bound to be a hit with all stylish femmes who appreciate designer aesthetics but don’t want to fork out the exorbitant designer price tags.
Socialight will official launch the first Summer 2011/12 at the next Fashion Exposed trade show from August 28-30 at the Melbourne Convention & Exhibition Centre.
To register visit here.