Premiere on Show

Mail_Order_Bride_DressHeld concurrently with Fashion Exposed is Premiere – boutique trade event for exclusive labels – the hottest trade event on the fashion calendar showcasing an exclusive line-up of international and Australian labels. This professional environment is a hive of industry activity, providing a unique platform for sourcing, networking and buying. It’s where fashion meets business.

Visitors to Premiere – boutique trade show for exclusive labels will discover over 80 designer labels all presenting new season trends from Alex Perry, Project D, Little Joe Woman, Free People, American Vintage, Maloles, William Rast, and the biggest range of premium denim brands under the one roof including True Religion, Siwy, Paige, J Brand, Genetic, AG by Adriano Goldschmied, Joe’s Jeans, James Jeans, and Hudson.

A complimentary shuttle bus will be available throughout the fair to take visitors from Fashion Exposed to Premiere each day.


Joining the designer line-up is a host of in-house fashion features and luxury experiences including;

Philip Boon – The Stylist Says

Super Stylist Philip Boon brings his insight from the worlds of celebrity and fashion to Premiere. Philip has spent nearly two decades working as a stylist, designer and as a creative director with countless independent designers and major companies, playing an instrumental role in developing their public profiles. Philip’s work as a stylist has taken him to various cities around the world, including Milan, Hamburg, Miami, Los Angeles and New York.

Philip has styled famous clients as diverse as Sam Sparro and Sneaky Sound System to Magda Szubanski and Megan Gale and has made appearances in many TV shows, including a memorable episode of ‘Australia’s Next Top Model’ with Sarah Murdoch and is currently the Co Host of Australia’s only live fashion chat show ‘Fashion Torque’ with legendary Australian designer Jenny Bannister.

Find out all the secrets that make Philip one of the top celebrity stylists in Australia and learn how you can dress like a star. An informative, up to the minute look at modern dressing, presentation and styling in 2011 and beyond. A 30 – 60 minute audience with Philip Boon and host during the trade show at lunch each day of Premiere.


An event where designer Colleen Burke will turn paper into couture garments. Working with a sewing machine and a variety of types of paper, Colleen and an assistant will create sculptural artistic garments out of paper, using traditional dressmaking techniques.

Guinot pop-up spa 

Guinot will provide complimentary mini treatments for Premiere clients. Founded in France over forty years ago by Rene Guinot, a well- known chemist, the collection of skincare products, now known throughout the world as Guinot Paris, began with a focused approach to treating the skin with the now well-known Hydradermie treatment.

From this beginning, concept products compatible with those used in spa treatment were made available for clients’ use at home. Today, Guinot Paris skincare as well as the Guinot professional treatments are available in over 11,000 spas/salons throughout the world.

Read more on the Premiere Fashion Blog.

Fashion library

Designed by Bombay Sapphire Design Discovery Award winner Daniel Emma, the Fashion Library will feature a curated selection of fashion magazines from Mag Nation in a stunning purpose-built space.

Jenny Bannister’s personal archive exhibition 

In 1976, Bannister launched her own label, Jenny Bannister Fashion, in Melbourne. The Bannister label began at the height of the 1970s radical fashion movement, and later evolved into couture and up-market boutique styles. In 1988, Bannister successfully shifted into contemporary evening wear.Due to her creative and distinctive approach to design, many significant pieces of Bannister’s work have been collected by major art galleries and museums.The National Gallery of Victoria has collected Bannister’s work from the 1970s and 1980s for their archives. This exhibition will feature items from her personal archive.

Installation of Melissa shoes

Pedestals featuring shoes from Melissa’s archive.

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