In it’s 25th year Bread and Butter Berlin has established itself as the go-to trade fair for contemporary streetwear apparel; the place to witness trends being set for the next season. And this year was no exception.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
Between the 6th – 8th of July Germany was a fashion industry buzz catering for over 580 of the worlds leading brands in urban and street wear, all exhibiting the next big trends set to hit us for the Spring Summer 12 season.
Footwear collections across Bread & Butter saw an emerging trend for lightweight footwear. Leather and heavy soles were replaced with interesting foam or cork. These functional materials dictated a new form for the footwear as we take a look at some of the key brands that are already embracing and setting this trend.
Traditional brogues were updated with bright white soles and even Dr Martens embraced a lighter foam sole.