Clothing the modern man

yd_image_1The modern man is observant of trends, but he isn’t a fashion victim. While he hopes to carve his own niche by portraying a man of character and style through his fashion choices, he doesn’t limit himself by adhering to strict style rules. Menswear label, yd acknowledged this when they established the brand, giving style conscious guys on-trend and affordable fashion for the individual.

Pioneered through the club scene of the 90’s, yd has grown beyond their niche beginnings to redefine menswear fashion in Australia today. They cover all areas of menswear fashion to style them from head to toe for any situation, through the day or night with on-the-pulse fashion without spending a fortune. The up-to-the-minute fashion brand designs for the young urban warrior.

Their design team are tuned in to the market, tracking evolutions in street style and work wear to deliver a customised fashion range that suits their individual style needs. This urban theme translates into the brand’s latest collection titled, ‘We own the night’ featuring youthful, edgy and sharp suits with subtle detailing such as smaller collar shapes, piping on shirts and contrast tape on some garments for tasteful and sophisticated styling.

And while the staple colour palette of black and varying shades of grey remain strong, this season lighter shades of lilac and lavender are still strong. Men are opting to wear either one or two button suits in slimmer silhouettes with some point of difference such as a contrast trim on the lapel. Other wardrobe magnets include photo print tees, polo tops, slim leg denims, belts and footwear.

yd will be the hero menswear brand at Fashion Exposed this month from August 28-30 at the Melbourne Convention & Exhibition Centre. See them at stand 5608.

To register visit,

Be sure to check out the new yd. website and join their facebook page;


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