Over the past few years we have been tracking the steady decline of fast fashion, triggered by the recession, in favour of ‘investment’ buys that hold longevity and uniqueness. Ginger Trend Consulting’s Eryn Behan reports.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
Consumers are now starting to yearn for a more handmade approach to their purchases and a growing number of footwear brands are catering to this by using locally sourced materials and trained craftsmanship as their key selling points.
The company was established by Mark Wintle who was trained by his cobbler father; giving the brand a home-grown feel. They create hand sewn leather moccasins from high quality animal hides, lined with deer skin or fleece.
The shoes are all individually designed and handcrafted at the Maine based workshop in the US and boast durability and comfort as well as style.
A number of shoemaking classes are also popping up around the world, such as footwear label Paul Thomas who runs courses in the art of shoemaking in London for both beginners and experienced students.
This also reinforces the significance of the abundance of Italian tailoring schools, catering to the desire for true artisan craftsmanship within the fashion industry.
A renewed interest in traditional craft is noted and set to influence future trends where a growing demand for local, skilled and artisan products will emerge.
Image source: Paul Thomas Shoes