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Hand made by design

OLYMPUS DIGITAL CAMERAThere are so many boxes to tick when it comes to sourcing the right pair of heels. Is the size correct? Will it stretch? Will the style be comfortable for all day at the office? Will the colour be versatile with your wardrobe? Is the price value for money? With these questions in mind, footwear designer Danielle Golby set about crafting the perfect ladies footwear with her own hand-made designer shoes, DaniK.

“We are all about comfort, with each shoe featuring padded insoles and leather lining,” she says. “Our quality standards are very stringent and we ensure all shoes are checked when they come in for quality, fit and style.”

Kicking off in 2008, Danielle is about to re-launch the brand with a new-look and focus at the Australian Shoe Fair from August 28-30 at the Melbourne Convention & Exhibition Centre.
“In the past we stayed safe, but we decided to change our focus and guide the brand in a more elegant and stylish direction,” she says.
“We wanted to design high-fashion shoes for ladies that can’t afford to spend the high-fashion dollars.
“We care about our customers and we think women should feel beautiful and elegant without it affecting their pocket.”

OLYMPUS DIGITAL CAMERAThe Dani K range – including platforms in peep toe and pump styles, points and regular peep toe, sandals, flats and wedges – consists of 9 different core styles with the only change being in the upper look and materials. Danielle says this means her customers can always feel confident that the specific style name they love will fit every time.

“So if a woman knows that the Miss Pritty style fits their foot perfectly, then whenever we release a new range they can be guaranteed it fits their foot because we don’t change the mould of the shoe,” she says.
“This is especially helpful when shopping online, they know it will fit true to size and style, regardless of where they buy it.”

Danielle has dedicated hours to resolving any fit issues with her range seeing this as critical to the future success of the brand. While DaniK designs mimic a high-end look, Danielle insists they aren’t `fashion conscious’.

“We’re not going to do wacky hot pinks just because it’s in, we focus on stylish shoes all year round,” she says.
“We’re transeasonal, we don’t submit to trends.”

OLYMPUS DIGITAL CAMERAAfter six months of overseas trips working closely with designers and shoe moulders, the next collection of DaniK will feature blue suede platform peep toes (which Danielle assures are `very comfy’); shimmery white leather platform peep toes with a silver satin diamante encrusted heel; coral suede points and peep toes; Leopard pony skin sandals with black trim; and her favourite, an olive sandal in a chameleon shade that changes colour as you walk.

Aside from the shoe styles, Danielle has also revamped the shoe boxes with each pair delivered in a soft pink dust bag and when you open your package your prized heels will be shrouded in delicious hot pink paper.
“It’s very cute and pretty but elegant too, we wanted the girls to be able to open their shoe boxes among friends or at work and think ooh what’s in there?” says Danielle.

Danielle’s main drive at the Australian Shoe Fair is for brand recognition.

“That is our focus, we would really love orders too and hopefully we can meet some new fantastic customers that are serious and not just shoppers,” she says.
“We are spending a bit of money on the stand to set the mood too.”
And the work is never done for Danielle, she flies direct from the trade show to the DaniK factory in China to follow through with any requests.
“If we have requests from several people on the day wanting to order something specific such as an orange point in suede, then if we get enough orders we can try and make that happen when we’re in China,” she says.

To register for the Australian Shoe Fair visit, www.australianshoefair.com

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