Fujian Footwear for fashion, lifestyle and comfort

rockon-taupeAfter identifing some gaps in the current product offering of the time, Fujian Footwear Australia was established in 1988 by forward thinking directors who passionately believe in the future of the shoe industry.

Over the last 23 years, Fujian Footwear Australia has worked tirelessly on its way to becoming recognised as one of Australia’s leading importers and distributors of fine quality footwear across three main categories, fashion, lifestyle and comfort.
The company is very conscious of change, delivering two new seasonal ranges each year as well as interim ranges in between, which closely follow the current global market’s fashion trends.

With strong design and sourcing capabilities and extensive knowledge of our market landscape, including competitor activity and existing and emerging opportunities, the team at Fujian Footwear Australia are always looking for the `next big thing’ that can be used across all of their ranges.

cristin-orange2They have nine different brands and as you can see, each one covers something different. Their aim is to design and develop shoes for the whole family for any occasion, Allino – Mature Dress, By Appointment – Fast Fashion, Churchill – Mens, JustBee – Comfort/Lifestyle, Panda – Slippers, Mainstream – Mature Dress, The FLEXX – Comfort, Wilde – Basic Fashion & Zola – Fashion.
By having a presence and exhibiting at the Melbourne Shoe Fair, Fujian Footwear are able to expose themselves to new opportunities and customers which will helps them to grow and expand the business.

More importantly they will have a terrific opportunity to network with their existing clientele, further building and strengthening working relationships.

Fujian Footwear Australia has recently launched a new online wholesale division for their retail customers. They started development for Fujian Footwear Online in mid-2010, with a strong emphasis on creating an easy to use and navigate online wholesale store for existing customers.

darien-blacksuedeFujian Footwear Online allows you to view entire ranges on the web and conveniently place online orders for current and previous seasons stock; view monthly specials and flyers; view your order status and expected delivery dates; and view account and order information relating to accounts.

To sign up, you need to contact Fujian Footwear and register a valid email address so they can send a confirmation email with your username and password.

Visit their website at, or you can find Fujian Footwear at 63 Ricketts Road Mount Waverley, Victoria, approximately 22 kilometres from the Melbourne CBD.

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