Premiere launches in Melbourne

PREMIERE is the most recent edition to Australian Exhibitions & Conferences’ fashion portfolio, providing an exclusive designer platform upon which to view luxe labels in an intimate, boutique, buying environment. This coming August, following the success of the Sydney fair, we are pleased to announce that PREMIERE will launch in Melbourne.

Premiere is designed as a unique vehicle for promoting the collections of local and international labels and is set to showcase up to 100 high end labels and designers.

Amongst some of the exciting labels that have already signed up to appear are:

Babakul, which translates into “hippie” in french, is a high end contemporary women’s brand founded in 2008 by visionary designer Kym Gold.

Fine Collection
Ugo Bensoussan drew on over ten years of experience in the fashion world to design this line of t-shirts, combining his passion for new materials with technological breakthroughs to meet the exacting needs of today’s women.

IMPROVD began with a Spring 2010 collection, introducing a new genre of affordable couture: avant- garde basics that combine an intellectual aesthetic with quality, at an unexpected price point.

Paige Denim
Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look good and feel great in a pair of designer jeans.

With Rockstar Sushi , Frank Mechaly has taken high-end fashion jeans to a whole new level that is considered to be unmatched by any other brand currently in the market. You may recognize the name Frank Mechaly, who has designed such brands as 575 Denim and Blue Cult.

Premiere will be held from 28-30 August at the Royal Exhibition Building, Carlton, Melbourne.

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