Perpetual muse, art collector and wild bohemian Peggy Guggenheim emerges as this seasons favourite style icon, inspiring fashion fans to take a thoroughly artful approach to the curation of their spring/summer 11 wardrobe.
Eryn Behan is director of Ginger Trend Consulting, a trend analayst and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
Somewhere between high society debutante and eccentric art teacher, the look requires an array of saturated floral, geometric and modern art prints clashed with a sharp tailored finish.
A smattering of accessories pays homage to Guggenheim’s eclectic collector status with turbans and harlequin sunglasses earning most kudos.
As Prada release their SS11 campaign for ‘minimal baroque’, the sunglasses range bears a strong reference to the art collector and this season’s muse Peggy Guggenheim. Guggenheim’s avant-garde style and penchant for eccentric accessories, including her characteristic harlequin shades, has influenced quirky editorials and advertisements worldwide.
High street stores follow suit with bold look book images translating the daring art inspired look in commercial and desirable ways.