Launched last week, New Look’s new m-commerce platform would be fully transactional, allowing customers to purchase items through a one-click payment system whilst on the move.
The launch follows those of UK department store retailers House of Fraser and John Lewis, which both recently launched websites exclusively designed for mobile.
New Look e-commerce director Dom McBrien said research suggested that in 2012 access to the internet via smartphone devices would supersede the desktop PC.
“As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy one-click checkout for registered users are just a few of the cutting-edge features.”
“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”
The move has resonance on these shores, where the Australian Retailers Association has warned retailers to get up to speed with multi-channel retailing if they wish to thrive in the future.
“Mobile commerce is abruptly altering the retail landscape and is set to rocket in 2011. With the rapid adoption of web enabled mobile devices fuelling consumer demand, Smartphones now account for 63 per cent of the total handset market and 68 per cent of Australians plan to use mobile devices for transactions and payments in the near future…”