Leather accessories specialist Belle Creations is ramping up its marketing activities with a new website and increased promotional activity in a bid to raise its brand profile.
Belle Creations’ Steve Green confirmed the company had recently re-vamped its website to better reflect the brand’s aesthetic, and had also added an online buying facility complete with shopping cart for the benefit of retailers.
Following the brand’s recent showing at Fashion Exposed, Green was also planning to roll out an advertising campaign targeting both the market and consumers, he said.
Having taken over from Belle Creations’ previous owners around six months ago, his long term objective was to create a high profile brand, filling a market gap for high calibre, well designed accessories at reasonable prices.
“We’ve really been working hard to get the styles and colours right before pushing the brand to the market more vigorously.”
Belle Creations was on show at Fashion Exposed at Sydney Exhibition Centre from 6-8 March.
