New site challenges offshore threat

Covetish_Collette_DinniganA new online shopping platform launched to raise the profile of local designers and online retailers is seeking to buck the much debated consumer online-offshore purchasing trend.

Launched last September the site, dubbed ‘Covetish’ and located at, had been visited by half a million visitors to date, confirming demand for online shopping while also demonstrating consumers’ desire to buy Australian, said Covetish creator and owner Melissa Emerson.

“At a time when the recent media focus has been on the increase in overseas spending by Australian consumers, the success of proves that consumers understand the value of shopping local. Rather than focusing on cheap fashion at a low price, many Australian retailers offer high quality products and personalised service, are on trend to Australian fashion seasons, and enable shoppers to pre-order to secure often limited supplies of particular styles. And of course, you won’t need to pay up to $100 shipping to return something you ordered in the wrong size.”

“The strong Aussie dollar had everyone in a frenzy looking to overseas sites to shop online,” added Emerson. “The launch response demonstrates Covetish supports local e- retailers. We make it convenient to shop local instead of sending dollars to the US or Europe.”

Covering an comprehensive range of shoe, accessory and fashion brands including names such as Andrea & Joen, Karen Walker, Collette Dinnigan (pictured above left) and Walnut (pictured right), Covetish aggregates products from a multitude of individual fashion shopping websites in one location, allowing users to search, edit and filter over 20,000 items from over 900 brands. Consumers search via category and can refine search by colour, enabling shoppers to narrow their search.

Statistics for the site indicated strong growth, Emerson said.

Covetish_walnut“With three to four thousand visitors on a daily basis spending on average five minutes a day on the site we are pleased with the sites ‘stickiness’.”

Emerson said she was also confident the site’s model had longevity in a sector experiencing an influx of digital ventures.

“Ultimately, Covetish provides a useful shopping experience. Everyone is looking to connect their brand community to commerce. The novelty of profiling your brand online has passed; fashion e-retailing needs to provide a shopping experience that is useful, relevant and compelling.”

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