News

WGSN targets the girls

WGSN_tightsWGSN has unveiled a new resource dedicated to tracking trends and consumer demand in the 14-21 year old female market.

Juniors USA tracks the worldwide shopping and buying habits of fashion conscious girls and women, mapping their attitudes, priorities and cultural obsessions. Providing designers, range planners and product developers with both long-range inspiration and close-to-season information, Juniors USA is designed as a hub of new and emerging fashion and beauty trends.

Juniors exclusive report from the What Teens Want conference in Los Angeles explains and translates recent vital shifts in mindset to predict the new style needs of this notoriously fickle consumer. Meanwhile the catwalk report shows how womenswear spring/summer key trends have filtered down into junior apparel. The resource also allows users to explore trends, offering comprehensive coverage filtered by apparel, graphics, denim, footwear, accessories, intimates, swim and catwalks. They can also download design inspiration including silhouettes, graphics, print and patterns, mood boards and colour palettes, all exclusive to WGSN.

In addition, it provides a focus on red carpet fashion and celebrity trends, (opening thumbnail image: WGSN’s analysis on music star Nicki Minaj), as well as the latest celebrity product launches in Celebrity & Pop Culture.

“Juniors is a very important addition to WGSN,” said WGSN Juniors editor, Sally Lohan. “We aim to inspire and inform by identifying the latest and most influential products and trends in this exciting and ever-changing market, season after season, tracking the shopping and buying habits of this highly critical consumer group, mapping their ever-changing attitudes, priorities and cultural obsessions.”

“One of our first reports looks at the shopping habits and style icons of this market segment. We found that the key celebrities influencing the Junior girl right now include the Olsen twins, Kate Moss, Blake Lively, Rachel Bilson and the Kardashians.”

In separate WGSN news, the upcoming Fashion Exposed Business Seminars will see WGSN’s Jen Sherrin present Trends Exposed – insights into womenswear & menswear Spring/Summer 2011/2012, on Tuesday 8 March at 12.30.

Images: As seen on WGSN

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