Hot VM tips

Gleaned from its twice yearly global visual merchandising analyses, Ginger Trend Consulting for Mudpie shares the spring summer 11 trends influencing windows and displays.


Eryn Behan

Eryn Behan

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Merchandisers should incorporate minimalist mannequins, pared-down props and industrialised fixtures & fittings with backdrops that are either ultra clean or inspired by a rugged sense of adventure, where distressed materials and haphazard styling are key.

Bring the rich and vibrant culture of India into store windows with multi-coloured props, eclectic styling, decorative textiles, painted landscapes and contemporary chrome mannequins.

Get creative with oversized props ranging from gigantic cupcakes to 10 foot ostriches and team with minimalist backdrops and mannequins.

Renovation and restoration inspire major window displays, where props such as oversized hammers, nails and spanners feature alongside one-off construction based- installations, stacked up furniture pieces and scaffolding style shelves.



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