Exclusivity unpacked

Eryn Behan

Eryn Behan

The exclusive White Donna event in Milan last month provided some useful footwear and accessory pointers, as Ginger Trend Consulting’s Eryn Behan reports.

 Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

White Donna is an unusual salon concept, in which a limited number of brands guarantee an exclusive, select atmosphere. The show focuses not only on creating an imaginative promotional ‘world’ for  exhibitors but also on attracting the best and most representative buyers for its target market. It is widely regarded as an opinion maker for new trends and a leading hub for the latest product and brand launches positioned in the upper end of the European market.

Key trends from the February show…

Footwear: As seen at The Gallery trade show in Copenhagen, androgynous footwear styles prevail as a versatile option for both career and casual styling.

Colour: Bright hues are a key trend of the season used uniformly or in accents.

Accessories: Bags were seen in slouchy relaxed styles for this season, use washed leather to achieve this look.

Taking place in Milan, Italy, from 25 – 27 February, White Donna showcased a select array of premium brands in the womenswear, accessories and footwear markets



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