News

New men’s brand a celebrity hit

Labyrinth_Shoes_LeoMaking waves in international celebrity circles, new men’s street footwear brand Labyrinth is set to launch its unique offer to the Australian market at the upcoming Australian Shoe Fair.

Designed by New York originated designer Leo Gonzalez (pictured left), the brand is the creation of a Perth based duo that comprises Gonzalez himself and business partner Ceydia Jenc. It has already clinched a covetable sponsorship deal with singer song writer Alex Cuba who will wear a pair of Labyrinth shoes when he appears at the upcoming Grammy Awards in February. Cuba will also be promoting the brand via his website.

Gonzalez confirmed Labyrinth’s inaugural range would comprise around eight styles across three colours, with looks including high tops, low tops, skates styles and more.

“Pitched at the premium end of the market, the shoes are made only of quality and natural materials including grain leather, canvas, nubuck and even some patent leather,” he said, adding that colours for the inaugural range, including purples, white and red shades, reflected hot upcoming seasonal trends.

Labyrinth_Shoes_bestBorn in Brazil and of Dominican descent, Gonzalez has worked as a designer in New York since his arrival there in 1990, with clients including brand names such as Puma.

“Being from New York, I think there is definitely a gap in the market for street and casual footwear that has a bit of flair to it, and that can offer the market something a little bit different.”

With boys’ styles also currently available, future Labyrinth ranges will include summer sandals as well as women’s styles.

Labyrinth will be showcased at The Australian Shoe Fair from 11-13 February 2011at Sydney Exhibition Centre.

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