Founded by Joelyne Karan, the site is a fount of insights and style tips, with thesydneygirl.com’s heady mix including fashion commentary and sneak previews of some of the NSW capital’s hottest up and coming labels.
A Sydney based fashion devotee, Joelyne blogs daily with colourful photos of her life, fashion findings and beauty fixes.
She seeks to inspire with her tips and tricks gained by her experiences in the fashion industry. This season she will reveal her favourite finds from the business hub of the fashion industry; Fashion Exposed and the Bags & Accessories Fair.
The Sydney Girl gives readers a backstage pass into Sydney’s glamorous wardrobe of designs, from emerging and established designers to details on upcoming events.
With a growing following of style pundits, the brand has worked with some of the fashion industry’s leading identities including shopping centre giant Westfield.