Bally creatives to star at LMFF

LMFF_BallyThe creative talent behind leading European luxury brand Bally have been confirmed as key guests at the upcoming L’Oréal Melbourne Fashion Festival (LMFF).

Bally creative directors Graeme Fidler and Michael Herz will be special guests of the LMFF Business Seminar program, where they will discuss luxury and brand heritage, looking at how to create a modern vision while nurturing the heritage of an established brand. Their discussion will also focus on how to marry design sensibility and business acumen.

Herz and Fidler were anointed as creative directors at Bally (campaign image pictured) in March 2010 following the news of their departure from British heritage label Aquascutum where they worked as head of womenswear and menswear respectively.

They join other illustrious LMFF guests including star journalist and commentator Jefferson Hack and Acne Group head Mikael Schiller.

For more information and bookings regarding the LMFF schedule visit

The L’Oréal Melbourne Fashion Festival will take place in the Victorian capital from 14-20 March 2011.


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