Feature

Microtrend Report: Kiss the Sky… Channelling Hendrix

Eryn Behan

Eryn Behan

Jimi Hendrix may have died four decades ago this month… but his unique fashion sense lives on, as Eryn Behan reports.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

September 2010 marks 40 years since the tragic death of guitar legend Jimi Hendrix; and in true rock ‘n’ roll form an array of conspiracy theories still surround his death, with many unable to believe their icon could meet his end with a clichéd overdose scenario. Whatever the truth of Hendrix’ demise, one thing is certain: the four years he spent in London from 1966 to 1970 saw him launched to the top of his musical game, creating the voice and sound of a generation.

Hendrix is remembered not only for his intoxicating guitar solos but his theatrical wardrobe, which included his prized antique hussar jacket and plenty of hand painted silks, along with an eclectic mass of jewellery. As people across the globe unite to celebrate his memory, a torrent of free-love looks inspired by the legend is hitting the streets, and the late sixties and early seventies have once again found a place on the contemporary style scene.

It’s no surprise then that a winning Woodstock vibe hit the runways for spring/summer 2010, with a host of designers opting for hippy chic 60s and 70s fuelled ensembles; lightweight tunic dresses, suede waistcoats and tassle belts proved key. For autumn/winter 10/11, Hendrix inspired looks take a more rustic approach; Navajo crochets and weaves provide a South American equestrian element, in line with Mpdclick’s forecasted trend

The latest crop of fashion glossies, along with the most stylish city streets, are already awash with Hendrix incarnations. While the look has obvious unisex appeal, so far the trend is emerging as one for the girls, as clever dressers opt for bohemian looks with a high fashion edge.

To get this look in-store, merchandise classic rock ‘n’ roll items with old-school boho pieces; a nifty tailored military jacket has real Hendrix appeal when styled over a hand-painted paisley shirt or embellished jeans.

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