Trend Overview – Sao Paulo Fashion Week

Eryn Behan

Eryn Behan

With Brazilian fashion’s global reputation on the rise, there’s no better place than Sao Paulo fashion week to spot the hottest (and we mean hottest) new trends, as Eryn Behan of Mudpie reveals.

 Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Sao Paulo Fashion Week is renowned for its festival spirit and commercial appeal. The event is the first of the women’s shows providing an early look at SS 2011 trends. In amongst the vibrant tropical hues favoured on Sao Paulo’s festive runways, soft and positively girly mellow yellow emerged as a hot pick for the SS 2011 season.

Sports luxe trends remained strong on Sao Paulo’s runways, with many designers adding a new slant, executing activewear shapes in a host of sheer high fashion fabrics. Stand out designers introducing this trend included Animale and Osklen.

Meanwhile, not forgetting to exude the vibrant Brazilian spirit that characterises Sao Paulo Fashion Week, a host of designers tuned into the event’s tropical location and pushed bold exotic prints in glorious multi-colours.

Some of my favourites included Rosa Cha, Colcci and Cia Maritimi, whose tropical flora and fauna prints were stand out for their use of random mix ‘n’ match placements.


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