Feature

Italy’s finest: Pitti Uomo

Eryn Behan

Eryn Behan

To sample the hottest and best men’s footwear, Italy’s Pitti Uomo fair is unsurpassed. Ginger Trend Consulting for Mudpie reports back from the stands.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Event: Pitti Uomo Trade Fair

Location: Florence, Italy
Show dates: 15th – 18th June 2010
Market: Menswear

Pitti Uomo is the leading trade fair for men’s fashions, featuring some of the industry’s most prestigious brands and latest trends, presenting high end goods with a cutting edge ethos. The event hosts an eclectic mix of exhibits, representing numerous contemporary styles and the contrasting worlds of formal and casual wear, presented in a systematic manner.

Pitti Uomo also strives to present a balanced view of innovation and elegance, bringing together products from leading luxury brands, as well as new and forward thinking labels.

Leather remains the fabric of choice for footwear, with polished leather ideal for accessories to be styled with business attire, while scuffed, weathered and tanned finishes add a rough luxe edge to casual looks.

Some of the most memorable footwear designers at Pitti Uomo were F.lli Giacometti Marmolada’s distressed; weathered; worn; brown leather footwear, including H’katsukawa from Tokyo, whose use of scuffed, weathered and worn suede in light brown footwear was innovative, offering forward thinking versatility for casual wear.

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