Feature

World Cup Fashion Fever

Eryn Behan

Eryn Behan

Sport has long been considered a fashion influence, but with a global ‘sporting moment’ such as the World Cup afoot, the sports shoe category is really kicking goals, as Ginger Trend Consulting for Mudpie reports.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

With the World Cup about to kick off in South Africa, it appears everyone is catching football fever. Even at Mpdclick HQ, we were all ears when we heard that the newly-designed team kits were about to be revealed. After all, as the most widely viewed sporting event in the world, it’s important that the players look good!

German sportswear brand Puma are greatly involved in the 2010 World Cup. To celebrate the history and culture of South Africa, Puma have teamed up with African American artist Kehinde Wiley, commissioning him to design a clothing and footwear collection to coincide with the tournament.

Known for contemporary paintings that merge street style with traditional portraiture, Wiley is showing this collection around the world before concluding in South Africa just before play commences on 11 June.

Highlights of the collection include tribal inspired clashing print trainers with frayed edges, and colour blocking animal print hoodies.

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