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Adidas winning thanks to World Cup

Adidas_1_w300As the World Cup gets underway this weekend, global sports brand Adidas is receiving an unprecedented publicity boost for an innovative design that is gaining plaudits as the world’s lightest soccer shoe.

As recently reported in business and design media, the new Adidas F50 Adizero weighs a mere 164 grams, compared to the average soccer shoe’s weight of around 285 grams.

The impressive differential is achieved through the absence of the customary stiff insole board used to keep traditional soccer shoes stable.

In place of the insole board, the F50 Adizero uses a moulded polyamide outer sole, otherwise known as a “sprint frame”, which achieves stability through innovative fins that run across the middle of the footprint and are shaped organically to avoid snapping.

Featuring microfibre uppers that are both flexible and rigid and allow for the moulding of additional support structures directly onto the shoe, the F50 Adizero has reportedly undergone the most rigorous testing of any Adidas shoe, and has scored highly among professional and amateur players thanks to its comfort, durability and lightness.

The 2010 FIFA World Cup takes place in South Africa from 11 June to 11 July across a number of host cities and destinations.

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