Film & Fashion: Fear, Fun & Fantasy

Eryn Behan

Eryn Behan

An air of escapism suffuses the forthcoming fashion season, influenced primarily by the interpretation of fairytales via the silver screen, as Ginger Trend Consulting for Mudpie reports. Ginger Trend Consulting will present a sample of its inspired trend insights at Fashion Exposed this August.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Recent times have seen fairytales and fantasy in abundance in the media, with re-works of classic fairy tales becoming major blockbusters, while on British television screens fantasy dramas are growing in popularity as reality TV loses favour. The popularity of re-worked classic fairytales is no surprise, given the pressures of modern life combined with the stress of the continuing economic downturn. In short, people are looking to escape, and what better way than through their favourite childhood fairytales?

The idea of good versus evil in a fantastical setting culminates in one of the Mpdclick spring/summer 2011 trends already discussed in this column; ‘Fable’. We predict this trend to accelerate fully into commercial ranges for SS11 although we are seeing initial sightings of the trend creeping in, with a multitude of Alice in Wonderland inspired looks. Designers have channelled this in a number of ways, from gingham checks at Christopher Kane to innocent femininity at Chanel and ditsy florals at Ralph Lauren to the muted tones and candy pastel colour palettes of the season.

Mad Hatter get ups were seen on the catwalk of Kenzo and Wintel for menswear, while ultimately however, summer won’t seem quite right without sporting a bow tie and pocket watch.

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