Feature

‘Generative Art’ meets footwear

Eryn Behan

Eryn Behan

Fashion takes its influences from the zeitgeist of the world around it, and today’s trend insight from Mpdclick examines an unusual collision of art and shoes.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

“Generative art refers to any art practice where the artist uses a system, such as a set of natural language rules, a computer program, a machine, or other procedural invention, which is then set into motion with some degree of autonomy to, or resulting in a complex work of art” (Philip Galanter – generative artist.)

Mpdclick recently discovered the work of generative artist Keith Peters. Peters’ work, constructed through the use of computer algorithms, creates thought provoking images with complex codes behind them.

Influenced by traditional generative artists such as Tristan Tzara and John Cage, Peters’ latest collection of ‘art from code’ features cube farms and urban city inspired images created with Action Script 3.0 code. When questioned about the source of his ideas, Peters revealed that he takes inspiration from the world around him, and a passion for the translation of formulae and information into art.

Focusing on the beauty in science, Peters’ art overlaps with Mpdclick’s autumn/winter 11/12 ‘Innovate’ trend. This trend is influenced by refracted images, the use of science and maths in design, and linear and geometric shapes, all of which can be seen in Peters’ art work. This style of art also reflects new discoveries explored within the ‘Innovate’ trend, portraying a minimal, futuristic feel.

Examples of designers already adopting this trend in footwear can be seen in the featured images including Versace, Binetti and Jill Sander.

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