It might be the dominance of tougher economic times or the sheer enduring appeal of the look, but utilitarian dressing is on the rise. As Eryn Behan from Ginger Trend Consulting for Mudpie reports, the style gains added appeal when finished with a decidedly luxe edge.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
Slick luxury utility looks dominate the streets while steadily infiltrating the usual batch of glossy fashion rags. While the runways favour cool tonal looks, this translation is a little more off the cuff with mix ‘n’ match styling bringing some extra personality to utilitarian trends.
The global runways push all out ‘utility luxe’ trends; think sharp, military inspired tailoring, tonal khaki styling, multiple pockets, and an abundance of fluid silk. The addition of heavy utility belts, walking socks and towering ankle boots adds a youthful edge, while crisp wearable separates will appeal to all ages.
Follow the example set by the savvy retailers such as ‘Miss Selfridge’ and ‘TopShop’ who already have a range of perfect utility products in store; provide a mix of simple basics and statement pieces laden with pockets and buckles to cater for a broad market.