Campaigning for success

Eryn Behan

Eryn Behan

This issue Ginger Trend Consulting for Mudpie reviewed some of the most standout and inspiring recent ad campaigns from Europe’s luxury fashion houses. If you’re looking for some creative inspiration, check out Eryn Behan’s footwear advertising highlights.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Standout accessories from Louis Vuitton’s spring/summer 10 collection are the dominating factor in the brand’s new campaign, which features model Lara Stone. Like a magical cross between Bridgette Bardot and a dishevelled Alice in Wonderland, Stone poses in broken doll shapes on a mossy green grass background complete with fake doves.

With all the glamour of the 1950s and the aristocratic elegance of Claudia Schiffer in the style of Princess Grace of Monaco; Cristina Ortiz has gone out with a bang with her last ad campaign for Ferragamo. Classically elegant flowing scarves teamed with luxe python and, crocodile skin handbags shot by Mario Testino in beautiful Monte Carlo make for a truly decadent ad.

British model Ollie Edwards is shot by Josh Ollins and styled by Edward Enninful. Slick and every inch the Armani man, Edwards is pictured looking oh so dignified in profile, reclining in a beautifully cut grey suit with an oversized grey wool and, leather trimmed bag at his side.

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