Feature

The London Look

Eryn Behan

Eryn Behan

With the forecaster’s expert style scouts having been out and about on the streets of London in recent weeks, Eryn Behan from Ginger Trend Consulting for Mudpie reports back from the highways and byways of the UK’s fashion hub.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Rating it as one of the world’s top spots for seeking out hot new street trends, we popped back to the home of ‘Cool Britannia’ to catch up with the latest bout of indie kids, scenesters and all out fashion mavericks to find out what’s topping their fashion wish list right now.

With the city’s notoriously ‘happening’ back roads of Soho and the shopping Mecca Carnaby Street as our chosen destinations, we were as always delighted by the fresh new looks on offer.

The supporting images show some of London’s latest street trends, including the floral jumpsuit, edgy day looks with urban appeal and relaxed separates. We also saw these contemporary trends in the super sophisticated and fashion forward Paris. For a more concise overview of our current street trend analysis register for a free trial at mpdclick.com.

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