Specialising in technically advanced, eco-sensitive clothing for women, Ailin has successfully blended an earthy handwriting with the ongoing trend for sportswear and sport inspired fashion, as Eryn Behan reports.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
North American sports clothing brand Ailin provides functional, fashionable garments for active women. Founded by sports fan Erin Bell, the brand focuses on sustainable production and the use of eco-friendly fabrics, manufacturing all of its products in Canada.
In Chinese, the brand name Ailin translates to “compassion for nature”, a statement reflected across all areas of the company. The business prides itself on its integration of eco-friendly processes, and is dedicated to the ongoing development of sustainability and living with intentionality.
Inspired by Asian culture, Ailin’s products convey a comfortable, casual style, with a slightly pagan aesthetic. Slouchy harem pants and ruched fitted vest tops offer ideal yoga outfits, while stretch lycra leggings and polyester tops present layering options for jogging. As well as sports garments, Ailin also supplies ranges of fashionable swim and ski wear. All of Ailin’s products have a high technical performance and are made from high quality materials, making them even more desirable to sports conscious consumers.
Ailin also has an online blog, which is updated regularly to inform fans of the brand about issues that may be relevant or of interest to them. Recent posts include examples of other fashion designers, news regarding the opening of a natural dye plant, and a guide to the best places to cycle in the U.S.