Feature

The Bra Queen – Are you sabotaging your business?

Renee Mayne

Renee Mayne

Business coach and lingerie doyenne the Bra Queen, aka Renee Mayne, knows a thing or two about confidence and determination. In the first column in the lead up to her Fashion Exposed workshops, Renee gives business owners a characteristically feisty pep talk on the secrets of growth.

Are you sabotaging your business?

Around 70 per cent of small business will never grow or make a huge a profit. Why?

You and your ego, that’s right! A massive 70 per cent of business owners are stopping themselves from reaching their true potential.

So – how do you achieve substantial business growth?

In order to be a successful business you need to think like one. It sounds too easy right? Wrong. Here’s the thing – a lot of you will close your minds to growth and success because you think: “I have been in business for a long time and I know everything there is know about my industry.”

Bra_Queen_Damaris (1)My point is – you can never know everything. In fact the day you think you know everything is the very day you know nothing.

Don’t get me wrong. I have no doubt you possess a wealth of information and are a very accomplished business person. However if you narrow your focus amid the day to day challenges of running your enterprise, you are stopping yourself from discovering the wealth amazing achievements awaiting you just around the corner.

Make time to learn from your peers and colleagues, even your competitors. Read about successful businesses and put in some hours at relevant workshops, seminars and trade shows, and you’ll be astonished at how much new information and inspiration you pick up.

Think like a rock star!

Every successful entrepreneur thinks like a rock star. They believe in themselves and, more importantly, they invest in themselves and in their business, they are always open and they are not afraid to take a calculated risk.

Take Coco Chanel… not quite a rock star but one better, a driven soul who turned herself from a business woman and seamstress into an enduring fashion and cultural icon. She never stopped experimenting, developing and designing new and exciting creations whose legacy remains with us today.

Another business brain turned icon, Richard Branson has conquered the world by using lateral and innovative thinking. The business world would not be where it is today if he wasn’t as open-minded and adventurous as he is.

Sometimes we have our fingers so firmly planted on the pulse of our business that we are unable to see things for how they really are.

So remember… think big!

Renee Mayne – Bra Queen
www.braqueen.com.au

Image: Damaris lingerie

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