The age of enlightenment

Eryn Behan

Eryn Behan

For spring/summer 2011 Mpdclick presents three trends, Enlighten, Sobriety & Fable. Having looked at Fable in the last edition, this week the forecaster takes a look at what the Enlighten trend will look like for Summer 2011.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Enlighten explores the blend of traditional styles with contemporary visions in a trend influenced by the rich and vibrant cultures of India and the Middle East. New India inspires a cosmopolitan lifestyle, while national pride is embodied in an unwavering devotion to cricket and authentic cultural experiences.

The unifying game of cricket inspires a look that references the British Raj and long, hot Indian summers. Sun-bleached, rough canvas takes a military edge and is mixed with opulent fabrics and chintz. A sense of Victorian formality is combined with traditional toile de jouy prints and a faded palette of sepia tones and pastel shades.
Inspired by an aged sense of formality, reminiscent of the time of the British Raj, unity combines the opulence of the Indian military uniforms and formal sportswear with vivid colours that contrast bleached out fabrics and vintage Victorian postcards and stamps.

Long, drawn out days in the sun inspire distressed khaki and weathered finishes, contrasted with highly decorative chintz. Gloss fabrics contrast with matte textures, while shimmering ornamental fabrics are juxtaposed with worn, hardwearing canvas. Antique tea sets, vintage leather cricket balls and vintage stamps inspire the graphic direction.

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