Eryn Behan

For spring/summer 2011 Mpdclick presents three trends, Enlighten, Sobriety & Fable. Having looked at Fable and Enlighten in the last two editions, this week the forecaster takes a look at the Sobriety trend for summer 2011.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on notions of authenticity and timelessness.

Casual footwear takes influence from changing consumer attitudes following the economic downturn. Emphasis is placed on sensible sustainable consumption instead of recklessness spending with easily – obtained credit.

People look to spiritually rewarding experiences for fulfilment instead of short lived material gain. Versatility and longevity are crucial qualities in footwear resulting in a return to classic shapes such as court shoes and loafers.
Simplicity is key with accessories and footwear their cue from the functionality of Amish dress.