For spring/summer 2011 Mpdclick presents three trends, Enlighten, Sobriety & Fable. Having explored Fable in the last edition, this week the trend forecaster takes a look at what Enlighten will look like for summer 2011.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
Enlighten explores the traditional styles that blend with contemporary visions in a trend influenced by the rich and vibrant countries of India and the Middle East.
For fashion footwear a relationship between contemporary and traditional culture in a flourishing economy is explored. India is set to become the centre of modern, sustainable industry, with an evolving identity which combines modernism with a deeply ingrained sense of heritage. This fashion and tailoring direction is inspired by the fusion of traditional Indian aesthetics with contemporary, international culture.
To adopt this theme, mix time-honoured styles with luxe leathers and progressive design. Sleek shapes and classic detailing come in a cool and clean palette of steely blue, zesty lime and sharp coral pink. Stark neutrals are enlivened with flashes of decorative prints to convey a sense of luxury.
Footwear’s seasonal and casual direction explores the future of travel and tourism. The era of the package holiday is subsiding, giving way to consumers who demand an experience off the beaten track; one that submerges them in local and unique cultures.
Bustling market places and hidden alleyways inspire haphazard layering, eclectic mixes of textiles and prints add a sense of adventure. Leather accessories and natural fabrics give texture to the look. Meanwhile clashing colours liven up an earthy base palette with traditional prints and layered graphics. Travel memorabilia, unique treasures and an authentic experience inspire a rustic and intriguing aesthetic.
Graphics and prints take on travel inspiration with sun-faded rain tickets, street art and a sense of narrative. Traditional culture patterns layer over opulent woven and embellished textiles.