US brand’s unique take on thongs

Oka_B_w250US brand OKA b. is taking on a tough market by launching in the homeland of the thong. However the brand is banking on some unique selling points to cut a swathe through the Australian thong market.

OKA b. shoes utilise the therapeutic principles of reflexology in their design, including an ergonomic foot bed enhanced with massage beads. Made from non-absorbent material that resists the growth of mildew, fungus and bacteria, the shoes are also odour resistant, waterproof, non-slip, vegan friendly and machine washable.

OKA b.’s key selling point is their fashion-forward styling however. Encompassing the full spectrum of styles from sleek mid-heel thongs and slides to modern ballet flats, the brand adapts runway trends and fashion looks to pamper feet all day through, from a morning at work, to an afternoon at the beach and even a night on the town.

Exhibiting at the Sydney edition of Australian Shoe Fair from 14-16 February, OKA b. representatives said the response of buyers to the brand was strong, confirming they had been “writing orders all day” when shoe fair representatives stopped by at their stand.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s