If the experience of exhibitors at the Sydney 2010 edition of Australian Shoe Fair is any indication, business in the footwear industry is alive and kicking, with many hailing the event one of the strongest in years.
Jenny Zheng of Fujian Footwear, who networked with existing customers and also picked up some new ones, said orders written were 20 per cent up on the previous event. Mark Elcock of comfort/activewear brand Aussie Soles described “a great show” adding that he did the best business in eight years during the three day event from 14-16 February, with that result including the brand’s visits to overseas fairs. Meanwhile Ken Speers of Shoes Online Enterprises and Rodney Kidd of Thomas Cook Boot & Clothing Co both described the event as the “best fair to date”.
Delighted to have taken out the Best Stand Award, Superga Footwear’s Daniel Goldberg said visitors had responded extremely well to the Superga brand, which staged its official launch at the fair.
Billie Group, which showcased its recently launched glamour women’s line Billini, described the experience as “fantastic”. “We’re very happy with the results – we picked up a lot of new accounts,” confirmed Billie Group’s Melissa Lamante. The sentiment was echoed by Oka B, which had been “writing orders all day” when shoe fair representatives stopped by at the stand. Similarly Mac McDonough of Estilo Emporio (pictured) noted that on the first day of what transpired to be Estilo Emporio’s “best fair to date” brand representatives “didn’t stop writing orders.”
Kim Montgomery of South Australian company Boutique Identi, said the fair was “one of the best, with even better quality customers than previous events”. The sentiment was backed up by many exhibitors who claimed the fair benefited from its co-location with Fashion Exposed.