For spring/summer 2011 Mpdclick presents three trends; Fable, Enlighten & Sobriety. Having looked at Fable and Enlighten in recent editions, this week the forecaster focuses on how the Sobriety trend will translate to clothing for Summer 2011.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on authenticity and timelessness.
For fashion and tailoring influence is taken from the simple, naive ideals of the American settlers, focusing on the handmade, decorative and detailed aspects of their home wares and clothing. Charming embroidery, crochet and quilting recall the traditional hobbies of bygone times and offer a handcrafted look.
Eclectic customisation fuels the ‘make do and mend’ ethos. Delicate lace and broderie anglaise complement and add a touch of prim Victoriana to heavier fabrics. Fine tailoring creates sharp, clean silhouettes, which are crucial to this direction.
For leisure wear, versatility and longevity are central qualities in garments, footwear and accessories, resulting in a return to classic shapes and designs. Details are unfussy and lines clean, symbolic of America’s optimism for the future with Obama in power. Simplicity is key, with fashion taking its cue from the pared down functionality of Amish dress.