Feature

Berlin calling…

Eryn Behan

Eryn Behan

Every season, Mpdclick visits the world’s  major trade fairs to bring you the best trends for the season. The trend forecaster kicked off the Autumn Winter 10/11 trade fair season last month at Bread and Butter in Berlin. Ginger Trend Consulting for Mudpie shares the key findings.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

Location: Berlin

Show dates: 20-22 January 2010
Market: Contemporary streetwear and casual tailoring

With over 600 brands in attendance, Bread and Butter retained its status as the place to be to stock up on the world’s premier streetwear brands and spot the hottest up and coming trends.

These were the unmissable footwear trends of the show:-

Shape: Hi-top trainers persist in popularity, progressing from their retro roots into contemporary classics. Luxe patent finishes, vibrant colour contrasts and quirky detailing make these styles stand out as key players within the footwear market.

Mudpie_composite (4)

Style: Big chunky scarves are the statement accessory of choice for autumn/winter 10/11 seen in a plethora of styles from plaited to versatile cape snoods. For footwear also consider; contemporary detailing such as a floral printed sneaker.

Colour: Grey and black once again form the base colours for the season with bursts of vibrant orange coral and night sky blues providing the accents.

Fabric: A focus on contrasting fabrics and textures is noted for this season, within the accessory and footwear market. Leather, canvas and woven contrasts are used in abundance in bag designs, while a juxtaposition of refined leather, suede and perforation is used in footwear.

Finish: Stud embellishment continues to be used across the fashion industry, from subtle outlines to all over dramatic coverage.

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