Gold Coast based distributor Natalie Lomas was touted as one of the strongest draw cards at the Australian Shoe Fair – which wrapped up yesterday – launching globally renowned label Rockin’ Reptile to an Australian footwear market hungry for the brand’s unique style.
Prior to the show, Lomas, who has exclusive Australian rights to the brand under the Aegis of Rockin’ Reptile Australia, said Rockin’ Reptile was tailor made for the runway.
“These are definitely shoes with attitude. They’re pretty crazy and wild and there’s a strong ‘wow’ factor to them. There’s also a quality factor too. The shoes are hand made and the attention to detail is outstanding. For example each pair of Rockin’ Reptile shoes has a butterfly on the soles.”
Boasting around 200 styles across the brand’s day and evening ranges, a highlight of the shoe fair was the stunning new Studded Affair Collection. With new stockists targeted at the trade fair, as well as an online wholesale and retail store to launch over the coming months, Lomas said she was confident Rockin’ Reptile’s fusion of quality and daring would make waves in the Australian market.
Priced around $250, with a top of the range couture line retailing for $300, Rockin’ Reptile first hit the fashion scene in 2005, when the label’s founder Shan Tan, a lawyer by training, realised her dream of creating shoes that embodied “vintage Hollywood sophistication and style, with a modern rock diva edge and attitude.”
Rockin’ Reptile is now stocked in high end department stores and boutiques in the UK, Ireland, Singapore and Germany, as well as a flagship store in Malaysia.