Feature

Making a splash

Eryn Behan

Eryn Behan

Once upon a time, the humble Wellington boot came in black or green, but recent years have seen it pepped up with fresh and witty prints… and the ripple effect keep going, as Ginger Trend Consulting for Mudpie confirms.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

We’ve been taking a look at what some of the key retailers are showing in the northern hemisphere, and with an abundance of styles, shapes and colours there’s definitely something for every taste.

However one of the key stand out trends was the return of last season’s modern take on ‘Wellies’ – or as we in Australia know them ‘Gum-Boots’. From patterned to heeled Wellies, we saw loads of different interpretations globally. Check out ‘Gatsby’ of Milan for some great print ideas for Wellington boots.

This trend is for everyone young and old, with some great kids’ interpretations from top retail brands such as Primark and Mothercare. Wellies are everywhere, from the streets to trade fairs and catwalks, so be sure to include a printed Wellie or two in your coming winter range.

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