It was only a matter of time before the Internet gave birth to a whole new mode of disseminating creative talent. iSpyStyle takes a look at an innovative UK based site which does exactly that.
Kate Vandermeer is director of iSpyStyle – a website and consultancy that spies on the design and fashion industry providing trend and business information targeted to inspire, inform and connect. Follow Kate on Twitter at www.twitter.com/iSpyStyle_Kate or subscribe to her website for free onwww.ispystyle.net
With the decline in glossy magazine circulation and the shift to online magazines and video content, the world of “creative, thematic” shoots has taken on a new twist.
Enter “Test”, the website that showcases emerging and established creatives. Test’s directory of practitioners includes photographers, stylists, make-up artists, hair stylists, directors, cinematographers, set designers, models, milliners, editors, musicians and many more.
Created to offer a platform to showcase these artists, the name is derived from the ‘test-shoot’, which is used to build portfolio work with no advertising, client boundaries inhibiting the artist’s creativity.
Art Director and Curator, Jaime Perlman founded the concept. Her CV includes working with America’s Harpers Bazaar, American Vogue and British Vogue. Jaime wants Test (launched in September 2009) to be a place where the digital fashion world can ‘test’ the waters to find new collaborations, new styles of artistic expression and forge a new frontier.