Victorian company Dynamic Shoes is set to put a spring in the market’s step with a new range of comfort shoes. The Active Spring range features innovative springs in the heels to propel the wearer forward and soften the impact to feet and body.
Dynamic Shoes’ Alan Schumacher said the company would be showcasing the new brand alongside its other labels for the first time at the upcoming Australian Shoe Fair in February.
“There are three parts to our range including the Pure Comfort, Softlex and Active Spring brands. Softlex is a synthetic upper leather lined sandal range which will retail at $49.95. Pure Comfort is a comfort sandal range in leather, which will retail from $100 to $160, some with removable insoles.”
“Active Spring is a new development which will retail at $160. We are currently supplying Pure Comfort [pictured right] and Softlex to independent footwear retailers nationally and Active Spring is a new story for May 2010 delivery. Our target market is from 40 upwards, concentrating on comfort and orthotics for problem feet.”
“We have been around for some time in the comfort area with success and are looking to expand our brands’ exposure into Sydney and Queensland markets,” he added.