Anyone with a pulse is aware of eBay, but who knew the online global-mart was also taking on the trend-spotting and consumer insights game? iSpyStyle shares the lowdown.
Kate Vandermeer is director of iSpyStyle – a website and consultancy that spies on the design and fashion industry providing trend and business information targeted to inspire, inform and connect. Follow Kate on Twitter at www.twitter.com/iSpyStyle_Kate or subscribe to her website for free onwww.ispystyle.net
In today’s digital world, all online behaviour is monitored, meaning marketers can have a field day understanding and analysing the trends identified by our browsing, shopping and clicking habits. One case in point is The Inside Source by eBay.
With 88 million active users, eBay has a global community of shoppers and sellers that act like guinea pigs, allowing daily global shopping trends to be monitored. “The Inside source” was launched with the tag line “We trend spot, you trend set”. With Meredith Barnett (of fashion magazine and journalism fame) acting as Editorial Director, this site was established as a digital media destination that curates and edits insights into American consumer retail.
Covering fashion, pop culture, tech, home and garden, entertainment, the green scene and a “what’s hot now” category, the site uses real time analytics to survey customer-purchasing behaviour. It also offers blog posts updated by an editorial team who ‘trend spot’ the most popular colours, products, styles and key words being searched via the highly trafficked eBay site.
This fascinating concept shows how savvy online ventures can harness their power and share the results with keen trend-spotters the world over… for free.