Nat-Sui to drive brand awareness

Nat_Sui_3_w200High-end women’s footwear brand Nat-Sui has confirmed it will leverage its presence at the upcoming edition of the AUSTRALIAN SHOE FAIR to promote expansion interstate and possibly further afield. “We are doing the fair to enhance brand awareness and we’re also hoping to gain new customers in South Australia, Victoria, Western Australia and overseas,” confirmed Nat-Sui’s Natalie Mainwaring.

The brand would showcase its latest summer 2010 collection at the trade fair and would also have its winter range on display, she said.

Nat-Sui shoes are handmade with premium materials such as hand-treated natural water snake and fish skin, metallic and patent leather, shiny croc skin and soft suede, incorporating added embellishments of Swarovski crystals, jewels and coloured stones.

Nat-Sui was established in Noosa Heads, Queensland, in 2000 and has gained a reputation for affordable luxury shoes. Stocked in over 100 boutiques throughout Australia, the opening of the first Nat-Sui flagship store on James Street in Fortitude Valley, Brisbane, in October 2008, has garnered the custom of many local devotees across the city, as well as national and international fans.

Fashion icons including Delta Goodrem, Marcia Hines, Sophie Monk, Deborah Hutton, Tara Moss and The Veronicas have all been spotted wearing Nat-Sui shoes, which have also featured in high profile magazines including Vogue, In-Style, Women’s Weekly and Cleo.

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