The mobile news application is understood to be the first of its kind provided by a global trend forecasting service.
“Fashion is an ever-changing industry and WGSN publishes news stories reflecting those changes constantly throughout the day,” said WGSN news editor Nigel Taylor. “If you want to know about the frenzy caused by the latest designer collection at H&M, who’s taking over which label, how retailers are faring from Hong Kong to New York, the key looks from the catwalk shows or who’s just been named CEO at some of the world’s major fashion players, WGSN is talking about it. Getting it delivered direct to your iPhone means you can be even more in touch with the news that fashion insiders are talking about.”
A statement from WGSN confirmed the new service as the latest in a number of ground breaking moves. Around a decade ago WGSN launched as an online resource for designers, buyers and product developers, “a huge innovation in the old world of printed trend books.”
“WGSN quickly established itself as the leading service online content that would transform the way fashion industry professionals managed their research and strategic decision making process, bringing real time reports from global industry experts direct to their desktops.”
“The launch of the WGSN iPhone application continues to demonstrate their investment in technology and content advancement.”
The new iPhone mobile trend update application can be downloaded from the WGSN homepage at http://www.wgsn.com, and is regularly updated throught the day at approximately two-hourly intervals.