High end European unisex shoe brand Duckfeet will be making its first splash at the Sydney AUSTRALIAN SHOE FAIR from 14-16 February 2010, with a view to raising its brand profile and capturing the attention of interstate stockists.
Available in Europe for more than thirty years, the brand hit the Australian market this year under the aegis of Duckfeet Australia. As the name behind Melbourne bag brand All The King’s Men, Duckfeet Australia director Simon King said he responded to the quality and crafting of Duckfeet.
“I basically saw the shoes on a mate of mine and had to ask ‘where did you get those?’. That’s how the business was born. They’re just extremely well crafted, ridiculously beautiful shoes.”
With a growing list of stockists in Victoria and South Australia, King hoped to target stockists from New South Wales, Queensland and other interstate markets through AUSTRALIAN SHOE FAIR.
“The shoes would work well in some areas of the activewear and outdoor market, but they’re also really suitable for high fashion boutiques, as well as natural or eco-friendly retailers,” he said.
Retailing at between $300 and $400 for winter styles and around $170 for thongs and sandals, the Danish-designed unisex shoes were made by hand in Europe using all-natural materials, including premium leather sourced in Scandinavia and processed using environmentally-friendly methods. The hand processing of Duckfeet also meant that no two pairs were the same.
The brand planned to promote itself in the Australian market through word-of-mouth endorsement and publicity garnered through press and media coverage.
“We believe this is a really strong brand that is in a similar position to Camper in the early 90’s. By that I mean Duckfeet has broad appeal, wearing well both in a high-fashion context as well as an everyday, practical environment.”