The secret to the almost mythic longevity of the world’s best known fabrication lies in its ability to re-invent itself. Ginger Trend Consulting for Mudpie looks at some of denim’s latest incarnations.
Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.
The AW 10/11 season seeks to explore the very essence of denim, looking deep into our imagination for new discoveries and re-investigated pasts.
Shimmer coatings and colour washes stick to a muted palette of sugar almond tones, while acid wash appears softer and more fragile. Considered areas of over-mending, using appliqué patches and frayed edges, give darker washes a new perspective, while intelligent simplicity in embellishment and detailing is a must. Prints are either barely there or pushed to the extreme.