Leading manufacturer and wholesaler of Australian made UGG boots Chic Empire has unveiled plans to launch a new, larger than life line of the famed boots next year. A spokesperson for the brand said the new line had recently been launched overseas to an overwhelming reception, and was confident of replicating its triumph in Australia.
“Building on the success of the Classic 3/4 UGG, which has become a staple in most Australian households, the next ‘big thing’ for the UGG boot is the Yeti UGG, which will be launched for the first time in Australia at the Australian Shoe Fair in February 2010,” she said.
“Like the Classic 3/4 UGG, the Yeti UGG uses ‘A’ grade, double faced Australian Merino sheepskin in the foot. The differentiating feature of the Yeti UGG is the long haired sheepskin top with fur fibres facing out rather than in. ”
“Currently available in three colours, the Yeti UGG has already taken off in Europe following its launch in September and is set to take the Australian market by storm.”
Co-located with FASHION EXPOSED and the Bags & Accessories Fair, AUSTRALIAN SHOE FAIR will take place at Sydney Exhibition Centre from February 14-16 2010.