Children’s soft shoe specialist Skeanie has launched a range for breast awareness charity The McGrath Foundation. Effective until 30 September 2010, Skeanie is donating $1.50 per pair of “Love Me” shoes sold to the charity.
Located at http://www.mcgrathfoundation.com.au The McGrath Foundation supports breast care nurses in rural and regional Australia and educates women to be breast aware.
Retailing for $19.95, the “Love Me” line is exclusive to the McGrath Foundation,
fair trade made and features Skeanie’s signature soft flexible soles, durable quality leather, elasticised ankle collar and textured suede soles for superior grip. The “Love Me” range is one line in Skeanie’s stable of shoes for children, which includes boys, girls and unisex styles for infants and toddlers.
Former IT project manager Natasha Barber made her first foray into footwear when her son Hamish was born and she discovered a dearth of soft children’s shoes in the market. After two years of research and design and the birth of her daughter Bella, Barber launched Skeanie Soft Soled Baby Shoes. In July this year the brand became a preferred provider of the Australian Podiatry Association (NSW).
“We’re working on potential deals with two major US retailers, which should be finalised by year end. We’re also expanding into the New Zealand market through a distributor picked up last month, as well as talking with contacts in Singapore and Vietnam.”
A new player at the AUSTRALIAN SHOE FAIR in early 2010, the brand hoped to broaden its local stockist base through exposure at the trade fair, Barber said.
“Many of our stockists are gift stores. We even supply to pharmacies and at least one hairdresser, so we’re hoping to target footwear stores and childrenswear stores.”
Co-located for the first time with trade fair FASHION EXPOSED and the Bags & Accessories Fair, the AUSTRALIAN SHOE FAIR will take place at The Sydney Exhibition Centre from 14-16 February 2010.