iSpy … Bloggers are the new Muse

Kate Vandermeer

Kate Vandermeer

It’s official – Australian fashion blogging is gradually coming of age – as the growth of clever blog and brand tie-ins clearly shows. Here iSpyStyle looks at one notable example of the phenomenon.

Kate Vandermeer is Director of iSpyStyle – a website and consultancy that spies on the design and fashion industry providing trend and business information targeted to inspire, inform and connect the creative community. You can follow Kate on Twitter at – http://www.twitter.com/iSpyStyle_Kate and subscribe to her website for free on http://www.ispystyle.net

The rise of Bloggers within the fashion community is well documented – from 13 year old, Tavi sitting front row at London Fashion Week to Bryan Boy and Garance Dore becoming A-listers. You could even got so far as to say ‘bloggers are the new black.’

Kent Johnson PhotographyIn Australia, the profile of bloggers is still on the rise, however Matt Jordan of the amusing and quirky blog, ‘Imelda – The Despotic Queen of Shoes’ (where he channels Imelda Marcos) has become a new muse for Brisbane based, designer fashion store Jean Brown. In a progressive and exciting move, Jean Brown’s founder Amber Long has cemented her status as a leader in embracing the digital world of fashion by collaborating with Matt to produce a unique shoe exhibition titled “The Imeldific: 20th Century Shoe Design”.

On display from October 28th, this is a unique opportunity for both parties involved to build their credibility and brand exposure, whilst creating some ‘retail theatre’ for the Jean Brown customer.

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